Life after Launch

Audio walks are invisible. How do you get people to discover and experience your Soundtrail?

Promoting an audio walk – invisible by nature – involves a combination of online and offline strategies. Here are some steps you can take to promote your Soundtrail. Some of you of course have put some of these things in place. But we thought a comprehensive list might perhaps prompt you to refresh things:

1. Signage

Street Signage located where people arrive to a place, where they might take breaks or located close to accommodation or transfer points is a great way to make ‘the invisible’ visible. Invite people to experience your Soundtrail where they can take in the information and also where there is enough mobile reception to download the app.
Here is a a design assets folder with information and branding elements for your use.

2. Develop a Website or Landing Page

Create a dedicated website or a landing page on your existing website for your audio walk where visitors can learn more about the experience, listen to samples, and find information on how to access it.
Example: New England High Country destination management is doing a really nice job with their Soundtrails landing page.

3. The Good Old Postcard

Still works – leave in accommodation and other visitation hotspots. Contact us if you’d like a template.
Partner with Local Businesses and Organisations
Collaborate with local businesses, tourism boards, museums, hotels, and event organisers to promote your audio walk. They can help distribute promotional materials, offer discounts, or include information about the audio walk in their communications.

4. Utilise Social Media

Leverage platforms like Instagram, Facebook, Twitter, and TikTok to share visually appealing content, behind-the-scenes glimpses, user testimonials, and promotions related to your audio walk. Encourage users to share their experiences using relevant hashtags.

5. Partner with Local Businesses and Organisations

Collaborate with local businesses, tourism boards, museums, accommodation providers, and event organisers to promote your audio walk. They can help distribute promotional materials, offer discounts, or include information about the audio walk in their communications. If you need any assets from us such as the Soundtrails logo, the QR code for iOS and Android Soundtrails Apps and perhaps some bylines or other text – send us a mail and we will provide.

6. Reach Out to Influencers and Bloggers

Identify influencers, bloggers, and travel writers who focus on the location or niche related to your audio walk. Invite them to experience the walk and share their thoughts with their followers.

6. Targeted Advertising

If one of the objectives for the creation of your Soundtrail was to bring and also retain visitors to the location, consider including your Soundtrail in targeted online advertising campaigns on various platforms to reach people interested in the location.

7. Local Press and Media Coverage

Pitch your audio walk to local newspapers, magazines, radio stations, and TV channels for potential coverage or features.

8. Create Compelling Content – perhaps add to it

Refresh momentum by adding more stories to your Soundtrail. Ensure that your audio walk provides valuable and engaging content and that wayfinding is carefully considered.

Integration into broader destination management strategy

Super important, so definitely worth thinking about.

9. Metrics

We recommend that you check your download numbers in the Soundtrails backend before and after implementing any of the promotion tactics above.

10. Enter Industry Awards

Industry Advocates like Walk Listen Create showcase new geo-locative audio works. Walk Listen Create recognise the best works through their various awards schemes, with Sound Walk September being a well known one. There might be tourism and experience awards that are relevant to audio walks too.